Terms of Service

These Terms of Service (“Terms”) govern access to and use of the LifeButton AI platform (the “Service”) provided by LifeButton AI (“LifeButton”, “we”, “us”). By creating an account, signing an order form, or using the Service, you agree to these Terms. If you use the Service on behalf of a company, you represent that you have authority to bind that company, and “you” means that company.

LifeButton provides advertising management and marketing software for licensed life-insurance producers, including campaign launch and optimization tools, lead enrichment, scheduling, messaging and reporting, delivered through our web application and through third-party integrations you authorize (such as GoHighLevel, Meta, TikTok, Google and Stripe). Features may be added, changed or retired as the Service evolves.

You are responsible for the accuracy of the information on your account, for maintaining the confidentiality of your credentials, and for all activity under your account. You agree not to:

• use the Service in violation of applicable law, including insurance-marketing, telemarketing and consumer-protection regulations that apply to your business;
• use the Service to send spam or to advertise products you are not licensed to sell;
• interfere with, probe or disrupt the Service, or attempt to access data belonging to another customer;
• resell or sublicense the Service without a written agreement with us.

Advertising you run through the Service must also comply with the policies of the platform carrying it (Meta, TikTok, Google). Platform enforcement decisions — ad rejections, account restrictions, review delays — are made by those platforms, not by LifeButton.

Connecting a third-party account (GoHighLevel, Meta, TikTok, Google Calendar, Stripe) authorizes LifeButton to access and act on that account as needed to provide the features you use, until you disconnect it. Each integration is governed by the third party’s own terms, and our handling of the data involved is described in the Privacy Policy (Google Calendar data is covered by its dedicated section there). You may disconnect an integration at any time from the corresponding settings screen.

Paid plans are billed according to your order form or checkout selection, processed by Stripe. Except where required by law or expressly stated otherwise, fees are non-refundable. Advertising spend is separate: your ad accounts are billed directly by the advertising platforms, and you are responsible for all spend those platforms charge, including spend from campaigns that launch partially or that you later pause.

You retain all rights to the data you bring to the Service — your contacts, leads, creatives and business records. You grant us the limited license needed to host, process and display that data to operate the Service. You are responsible for having the necessary rights and consents for the data you process through the Service, including consent for any communications you send to your leads.

The Service, including its software, design and content we supply (such as campaign templates and generated creatives made available to your account), is owned by LifeButton or its licensors. We grant you a limited, non-exclusive, non-transferable right to use it while your subscription is active. Feedback you give us may be used without obligation to you.

THE SERVICE IS PROVIDED “AS IS” AND “AS AVAILABLE”. WE DISCLAIM ALL WARRANTIES, EXPRESS OR IMPLIED, INCLUDING MERCHANTABILITY, FITNESS FOR A PARTICULAR PURPOSE AND NON-INFRINGEMENT. WE DO NOT WARRANT THAT CAMPAIGNS WILL ACHIEVE ANY PARTICULAR RESULT, THAT LEADS WILL CONVERT, OR THAT THE SERVICE WILL BE UNINTERRUPTED OR ERROR-FREE. ADVERTISING OUTCOMES DEPEND ON FACTORS OUTSIDE OUR CONTROL, INCLUDING PLATFORM DELIVERY SYSTEMS AND MARKET CONDITIONS.

TO THE MAXIMUM EXTENT PERMITTED BY LAW, LIFEBUTTON WILL NOT BE LIABLE FOR INDIRECT, INCIDENTAL, SPECIAL, CONSEQUENTIAL OR PUNITIVE DAMAGES, OR FOR LOST PROFITS, REVENUE OR DATA, ARISING FROM OR RELATED TO THE SERVICE. OUR TOTAL LIABILITY FOR ANY CLAIM ARISING FROM OR RELATED TO THE SERVICE IS LIMITED TO THE FEES YOU PAID US FOR THE SERVICE IN THE TWELVE MONTHS BEFORE THE EVENT GIVING RISE TO THE CLAIM.

You may cancel your subscription at any time per your order form. We may suspend or terminate access for material breach of these Terms, non-payment, or use that risks harm to the Service or other customers, with notice where practicable. On termination, your right to use the Service ends; data-deletion timelines are described in the Privacy Policy. Sections 6 through 12 survive termination.

We may update these Terms from time to time. Material changes will be announced in the application or by email before they take effect. Continued use of the Service after a change takes effect constitutes acceptance of the updated Terms.

These Terms are the entire agreement between you and LifeButton regarding the Service, superseding prior agreements on the subject, except where a signed order form states otherwise. If a provision is found unenforceable, the rest remain in effect. Our failure to enforce a provision is not a waiver. These Terms are governed by the laws of the United States and the state where LifeButton AI is organized, without regard to conflict-of-law rules. Questions: support@lifebutton.ai.